Our Team
Nadine Soyez
AI Expert, Advisor & Consultant
"Digital Fitness for the AI-driven Era"
Nadine Soyez is a recognised expert who helps companies build AI-ready organisations. Since September 2025, she has been included on LinkedIn’s list of the “Top 12 AI in Work Voices in Europe to follow”—a recognition she feels truly honoured by.
She founded Designing AI Heroes out of a genuine passion for AI and the belief that organisations need practical guidance and support with adoption to succeed with it.
With over 15 years of experience in digital transformation and enterprise projects, Nadine guides leaders and teams through the rapidly changing AI landscape, turning uncertainty into clarity, the right actions, and real results. Throughout her career, she has led and advised large-scale corporate transformation programmes, giving her a deep understanding of the complexities, workflows, and pain points that organisations face every day.
Nadine has a background in business administration and holds an MBA from a leading business school. Throughout her career, she has worked at the intersection of technology and business, often acting as a translator between two worlds that frequently misunderstand each other and speak different languages. AI now brings these worlds together in a way that lets her combine her experience in strategy, technology, and organisational transformation to solve real business problems and create meaningful impact through her advisory work.
Her passion is to make AI accessible and understandable for everyone. She is known for cutting through the hype, creating clear strategies for AI transformation and adoption, and showing companies how AI can drive measurable business value. Clients value her hands-on, practical approach, her ability to quickly understand complex business challenges, and her skill in turning AI opportunities into actionable strategies that deliver direct impact.
She is founder of the AI Practice Hub. This is an exclusive resource and learning hub for business leaders navigating AI transformation in their field: the adoption decisions, the workflow changes, integrating AI into work and the workplace, and the parts no one has a clean answer to yet. When you join, you get practical frameworks and real use cases. No hype.
Based in Germany and Belgium, Nadine works with clients across Europe. She speaks German, English, Dutch, and French. Outside of work, she can often be found exploring new routes on her road bike.
Nadine regularly speaks at conferences across Europe. For speaking engagements, please get in touch.
Experience, Studies, Further Education
- More than 15 years of professional experience in corporate groups, management consulting and media/marketing/consulting agencies in the field of IT project management and management consulting
- Degree in Business Administration at the Baden-Württemberg/Mannheim Cooperative State University
- Degree Master of Business Administration (MBA) in General Management at the Steinbeis School of International Business and Entrepreneurship (SIBE)
- Further education „Prompt Engineering with Chat GPT and LLM“, „Data Analysis with Chat GPT and LLM“, and „Innovative Teaching with Chat GPT and LLM“, certificate courses from Vanderbilt University
- Further education „Generative AI for Everyone“, certificate courses from DeepLearning.AI
- Further education in organizational development, network organizations „Organizational Analysis“, certificate course from Stanford University
- Further education in „Innovation Management“, certificate course from Erasmus University Rotterdam
- Coaching certificate „Coaching Learning, Leadership and Change“ from the Case Western Reserve University
- Microsoft certificate „Enabling Teamwork with Microsoft Teams“ a course of study offered by Microsoft through edX
- Experience with different collaboration tools, e-learning tools, and digital learning formats
Follow Nadine on LinkedIN:
Various plublications including:
Bestseller Book: "Digital Fitness - Praxiswissen, Skills und Checklisten für die neue hybride Arbeitswelt"
With the digital transformation of the business world managers feel more pressure than ever before: due to the corona crisis, digitalisation, the rise of mobile work, traditional leadership behaviour, and conventional soft skills are being put to the test. Today’s managers increasingly need new skills and competencies.
In the new world of work, executives need more digital „fitness.“ This book offers a comprehensive development concept for acquiring these skills and thus better mastering the new challenges. It provides tips, checklists, and reflection questions that managers can use to bring themselves and their employees into the digital age in the best possible way.
You will find more information, a reading sample, and a table of contents here.
This book is available in German only.
Book: Führung und Zusammenarbeit im hybriden Team
This book provides managers with practical tools for building the necessary skills and mindset to successfully shape the hybrid and digital work environment.
You will find more information hier.
This book is available in German only.
Charity - Giving back
It is very important to me to be grateful for everything and to give back. That’s why I’m involved in certain charity associations or donate part of my turnover.
Abaana Afrika e.V. is a German children’s aid organisation that supports poor children in Uganda, primarily by arranging school sponsorships. I support school children in the Happy Kids programme by financing school meals (often the only warm meal available). Furthermore, I finance professional training for young people and young adults through the Happy Trainees programme. In addition, as a supporter of the association, I help the association to cover administration costs.
Visit the website: abaana.de